Marketing is a concept whereby a company will help a manufacturer of a product or service sell their products. They do this by convincing the buyer that they need that particular product. Over the years, for example, you may have seen different commercials that are both clever and unique in promoting a product. These endless varieties of commercials help to keep the public enthusiastic about purchasing such products.
Very successful companies such as Coca-Cola, Apple, and others hire marketing firms or have their own in-house marketing experts to provide them with these very clever campaigns to grab a share of your buying habits. These professional marketers spend countless hours trying to put themselves in the customer so-called buying shoes. They study graphs, surveys and opinion polls on the customer’s purchasing behaviors. Once they are able to determine this, they then are able to provide a product that is both appealing and price effective. Thus, the customer is now ready to make that purchase.
Today there is a new concept on the horizon called experimental marketing. The goal of experimental marketing is the same in that the marketer wants the customer to buy the brand product. Experimental marketing differs than regular marketing because rather than just telling or explaining the features of a particular product or service, experimental marketers want the customer to experience all the benefits for themselves. Obviously, this type of marketing when done in a correct manner has the possibility of being a most powerful marketing tool.
For example, have you ever had a new puppy in your home? There is a concept similar to this experimental marketing called the “puppy dog close”. The puppy dog close is a process whereby a puppy is left with a family for a week. After the week is over, the seller of the puppy returns to claim his puppy. Well obviously, during that week the family falls in love with the puppy and want to keep it. Therefore, it becomes an easy sale for the owner of the puppy dog as the family has not just been told about it, they have first hand experienced it.
The “puppy dog close” concept can be done with almost anything. For example, imagine if a new car salesman came to your home with a brand new car. He knocked on your door and said here is your new car. We did not order a new car. The salesman states that there must be a mix up and leaves you with the new car for a few days while he tries to figure out what has happened.
Meanwhile, during those two days, you drive the car everywhere; then your neighbors come over to see it. Wow, what a beautiful car that you have, and you end up falling in love the car. When the salesman returns to take the car back to the showroom you ask him if it is possible that you could buy the car. Thus an experimental marketing sale has just been made
Using the Internet to promote your business is an excellent way to generate more sales. You will reach out to a wider audience and develop a positive image for your brand without spending a lot on advertising. Read the following article to learn more about Internet marketing.
.Creating quality content is the best way to develop an efficient Internet marketing campaign. You should write articles on a weekly basis or create some videos to promote your products. Adding more content to your site or blog is a good way to get your visitors to come back. Besides, creating more content will give you the possibility to share links to your site or blog.
.Give your audience the possibility to subscribe to your updates. You should use platforms your potential customers are likely to use on a regular basis. You could, for instance, offer to send email alerts, share links on social media or even use text alerts. Share links to your different subscription forms on your site or blog. You can convince more people to subscribe to your updates if you present these campaigns as valuable.
.Find an efficient way to communicate with your audience. More customers will buy your products if they can ask you a few questions. You could, for instance, create a professional email address and encourage customers to send your questions or comments. If you think that not all your customers are comfortable with sending you emails, give them the possibility to call you. You can also use social media or a message board to communicate with your audience.
.Try offering discounts and other deals on a regular basis. Getting people to sign up for your updates will be a lot easier if you share information about promotional offers. If possible, reward the customers who stay in touch with you, for instance by giving them an immediate discount or by giving them points they can redeem for some prizes. Pay attention to the discounts your competitors are offering so you can organize better promotional events.
.Develop a strong reputation on the Internet. You should add a few pages to your site or blog to talk about your past experiences to show your audience that you are a trustworthy professional. Write quality articles that will provide your audience with answers to their questions. Get your content published on other sites if possible. You could, for instance, share your articles with different online publications. Share your articles on article directories and contact other bloggers or webmasters to see if they would like to feature your content. Make sure all the articles you share will be published with your name, a link to your site and if possible with a quick biography. Customers will be more likely to purchase your products if you have a strong reputation.
These Internet marketing tips will help you develop an efficient campaign and sell your products. Apply the tips you just read but do not hesitate to adapt these methods in function of the audience you are targeting.